The Dashboard is the first page you see when you log in. It shows how your business is doing, compared to an earlier period.
The top tiles
Sales: split into ad sales and organic sales.
Orders: number of orders, units sold and replacements.
Refunds: number of refunds, refund amount and return rate.
Advertising: ad spend with ACOS and TACOS.
Profit: with ROI and profit margin.
Pick the dates
The first time, you see the last 30 days compared to the 30 days before. After that, the Dashboard opens with the date button you picked last, like Last Month or Last 7 Days. If you picked your own dates, it opens with the last 30 days. If you picked the forecast, it opens with This Month.
The buttons at the top let you switch to Today, Yesterday, This Month, Last Month, or a forecast for this month. Click Custom for more, like This Week, the last 7, 14 or 30 days, This Year, Last Year, or your own dates.
You can also choose which date to go by: Order Date, Shipped Date or Posted Date.
The chart
The chart shows a number over time, like sales, ad spend, profit, ACOS, orders or organic sales.
The breakdown
Next to the chart you see your sales, fees and costs broken down, like a short P&L. Hover over a number to compare it to the earlier period.
Filter what you see
Pick which stores to show. You can also narrow it to certain SKUs, ASINs, categories, or ConnectStock items. Set categories on the Listings page.
Sales Trends
At the bottom, Sales Trends shows your most and least profitable items, top and bottom sellers, and best and worst ROI. Click "View Full Report" to open the Profit & Loss report.
Comparison tab
Click Comparison at the top to compare periods side by side. See "Comparison Report Explained".
Frequently asked questions
Why don't I see Sales Trends?
It's hidden when you're looking at a forecast, or if you don't have access to the Profit & Loss report.
Which cost does the dashboard use?
The default cost type you picked in Default Settings. See Cost Types in ConnectBooks Reports Explained.