To compare Walmart advertising performance against ConnectBooks profitability data, you need to export the Item Performance Report from Walmart Seller Center / Walmart Connect.
Step 1 — Log Into Walmart Seller Center
Open:
Then access the Walmart Ads dashboard.
Step 2 — Open Reports
Inside Walmart Ads:
Click Reports
Select On-Demand Reports
Click Request Report
If you don't see that option, try going directly to: https://advertising.walmart.com/sp/view/report/advertiser
Step 3 — Select “Item Performance”
Under Report Type, choose: Item Performance.
Make sure this is item performance and not keyword performance.
This report contains SKU-level advertising data.
Step 4 — Configure the Report
Recommended settings:
Setting | Value |
Date Range | Last Month |
Granularity | Daily |
Attribution Window | 14 Days |
Format | CSV |
Daily granularity is best for comparing against ConnectBooks reporting.
Step 5 — Download the Report
After Walmart generates the report:
Download the CSV
Save the file
Use it alongside ConnectBooks reporting