The Profit Simulator lets you ask "what if" about 1 product. What if I raise the price? Cut my ads in half? Pay less for it? You see the new profit right away, with no spreadsheet.
Open it
Go to the P&L report. You can also use the Sales Trends table on the Dashboard.
Hover over an item and click the Profit Simulator button (the sliders icon).
It opens with that item's real numbers filled in.
Try a change
On the left, change any of these:
Sale Price
Units Sold
Ad Spend
Cost Per Item
Fees: click Edit Fees to add a fee line and change its amount.
On the right, Projected Performance shows the new Projected Profit, Profit Margin and ROI, and how much each went up or down. Turn on Per Unit to see the numbers for 1 unit.
Recalculate FBA Fees is on by default. When you change the price or units, Amazon's fees change with them (marked "auto"). Turn it off to keep fees as they are.
Click Reset to go back to the real numbers. Nothing you try here is saved.
Examples
Raise the price: change $10.75 to $11.00 and see how much more you make.
Cut ads: drop ad spend from $2,775 to $1,775 and watch margin and ROI go up.
Drop a fee: click Edit Fees, tick the long term storage fee, and set it to $0.
Frequently asked questions
Does this change my report?
No. It's only a test. Nothing is saved.
Why did my fees change when I only changed the price?
Recalculate FBA Fees is on, so Amazon's referral fee moves with the price. Turn it off to keep fees fixed.
Can it show my break even point?
Not directly. Lower the price or raise ad spend until Projected Profit hits $0.