A P&L row packs in a lot, sale price, ad spend, cost, fees. Sellers constantly ask "what if" questions against those numbers: What if I raise the price a quarter? What if I cut ad spend in half? What if my cost drops 10%?
The Profit Simulator answers those questions instantly, without needing to manually export to Excel and use complicated formulas.
How to use it
Hover over any item, and click the Profit Simulator button on the P&L report. It opens with that SKU's current numbers already filled in — sale price, ad spend, cost, fees, units. Change any input and the right side updates projected profit, margin, ROI, and break-even in real time.
Examples
Price bump: Current price is $10.75. Change it to $11.00 and see the exact profit lift — total, and per unit if you flip the Per Unit toggle.
Ad spend cut: Spending $2,775 on ads? Drop it to $1,775 and you might see margin jump 8% and ROI improve 30%.
Fee tweaks: Click Edit Fees to adjust any single fee line — useful for modeling "what if I eliminated long-term storage fees" or "what if placement fees went up $0.50 per unit."
When to use it
Quick estimates, not formal forecasting. Good for questions like:
Should I raise this price?
What's my break-even ad spend?
How much cost reduction do I need to hit 20% margin?
What happens to ROI if I eliminate this fee?