Page Views:
The total count of non-unique hits received by your Amazon listing within the chosen time frame.
Sessions:
The number of unique visits to your Amazon page by a user within a 24-hour period.
🔎 Here is the difference between Page Views and Sessions:
Sessions: Imagine you visit an Amazon store to browse through mystery book novels. Your initial visit to explore the latest releases counts as one session. Later in the day, you return to check out a few more titles. Despite multiple visits, as long as these occur within a 24-hour period, it remains 1 session.
Page Views: During your visit to the store, if you view a particular mystery novel's page multiple times, each view contributes to the page view count. If you view the same book 10 times, the page view will be 10.
Conversion Rate (Unit Session %):
The number of units ordered divided by the total number of sessions.
Consider it like conversions, the visitors to your page are converted by checking out and buying the product.
Note: When running a report across multiple dates, ConnectBooks will use a weighted average, so if Sunday you had 1 session, and 1 order which is a 100% Unit Session %, and Monday you had 100 Sessions and 25 orders, which is a 25% Unit Session %, ConnectBooks will calculate a weighted average for those 2 days.
Real Conversion Rate:
The number of orders divided by the total number of sessions.
This is not available on Amazon's Analytics report, ConnectBooks makes the calculation by dividing the amount of unique orders (Not units) by the product sessions.
🔎 Here is the difference between Unit Session % and Real Conversion Rate:
Imagine you visit an Amazon page and buy 5 cans of Coke, Unit Session % will record it as 500%, and Real Conversion Rate will count it as a 100% conversion because this 1 session had 1 successful conversion.
Buy Box %
The percentage of time your product listing wins the Buy Box in comparison to other sellers.
The Buy Box is the first price option a buyer sees when they view an Amazon listing with multiple sellers.
Notes:
To get an accurate picture, make sure to run the report by Order Date, not Posted Date.
By default, we don't display the real conversion rate and page views columns, but you can add it easily using the column chooser, just open the column chooser and add those 2 columns.
The Brand analytics data will not contain data for the most recent 2 days due to Amazon's standard 2-day data lag for this report.