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How to Connect Walmart Ads with ConnectBooks

Connect Walmart Ads so your Walmart ad spend shows on your P&L report.

Connect Walmart Ads to bring your Walmart ad spend into ConnectBooks.

In Walmart

  1. Log in to your Walmart Advertising portal.

  2. Open the Partners tab on the Access page.

  3. Select +Add Partner.

  1. In the Partner name list, find ConnectBooks.

  1. Set the access level to Read Only.

  2. Select Add partner to finish.

  3. Scroll to the top of the page and copy your Advertiser ID.

In ConnectBooks

Go to Stores & Files, click your Walmart store, click the ad icon (Advertising Disconnected), paste the ID into Input Advertiser ID and click Connect. The icon then shows Advertising Connected.

The same window also opens right after you add a Walmart store. If you click Skip there, connect later from your store.

Note: The token may take a few minutes to start working. If you get an error, wait an hour and try again.

What syncs and where you see it

ConnectBooks pulls your ad spend, clicks and ad sales for each item, starting 45 days back. Walmart Ads data is always 48 hours behind, so the most recent 48 hours of ads will not show yet.

On the P&L report, Ad Spend, Ad Sales (14 Days) and ACOS show by default. To see more, click Columns and turn on Ad Sales Same SKU or TACOS.

Happy Selling!

Frequently asked questions

Why don't I see my latest ads?

Walmart Ads data is always 48 hours behind. The most recent 48 hours will not show yet.

I got an error after adding my Advertiser ID. What should I do?

The token may take a few minutes to start working. Wait an hour and try again.

How far back does ConnectBooks pull my ads?

45 days back from the day you connect.

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